Marketing a Property
STEP 1 – Marketing Plan
A CENTURY 21® agent will create a marketing plan for your property that will help to distinguish it from the other properties and will attract persons interested in letting it. When creating this plan, the agent uses the “CENTURY 21 Marketing System”, which means exporting your property to leading real estate servers and printed magazines, placing your advertisement on www.century21.cz and in the show window of the real estate agency, sending your advertisement to inquirers who express their interest in a property of the same or similar parameters, and other activities leading to letting your property quickly. A great part of an agent’s work can neither be seen nor heard. However, as it is important for you to have the knowledge of the whole process, on undersigning an exclusive contract we submit our clients a marketing plan elaborated in detail and showing clearly where and in what form we will present the client’s property on the market. You can thus check at any time that selling your property takes place in the way that you have agreed with your agent. At the same time the agent undertakes in respect of the client to inform the client of the course of selling the client’s property at least once a week.
In case of some properties it is necessary to look for the buyer also abroad. Within CENTURY 21, there is cooperation among all agencies all over the world through the so-called CGRN (CENTURY 21 Global Referral Network). So it does not present any problem for us to find a buyer even at the other side of the globe.
STEP 2 – Determining the Price
One of the key roles of a CENTURY 21 agent is to help the owner of a property to set the selling price correctly. Setting the correct price from the first day when we put a property on the market is fundamental. As the period when a property is new on the market and not too common is the most favourable for its sale.
Our agents use a unique tool – Comparative Market Analysis (CMA) to determine the ideal selling price or range within which a price should keep. An agent will compare your property with similar properties that are currently on offer and especially with those properties that have really been sold in this document. An analysis will also consider the age and condition of your property, the locality, the amenities in the surroundings, the time axis of the sale, and last but not least also the current real estate market situation. An agent will hand over an elaborated CMA to you, comment on it and leave it with you for approval. Immediately after your approval of the selling price the agent will put the property on the market. The sale can then be started!
STEP 3 – Inspections of Your Property
Even though a buyer is a visitor in your property, you wish him or her to feel at home. That is why it is important to prepare properly your property for an inspection. Begin with thorough cleaning. We also recommend to paint newly, to clean the courtyard and the garden or to trifle with the visual impression left by your property. Please be aware that a buyer wishes to see such environment in which he or she is able to imagine him himself or her herself. Show him or her the property painted, cleaned and attractive – in short, such property that is ready for moving in. Ask your agent for other tips that may help to leave a better impression of your property on most buyers.